OPPORTUNITY

As the Outfitters is doing great in big cities like Karachi, Lahore and Islamabad. There is more potential in Cities like Peshawar and Faisalabad due to:

-Increasing trend of wearing western clothes in genZ and millennials. In short, increasing demand for modern and trendy clothes.

-Economic growth in Pakistan, coupled with urbanization, has led to increasing disposable incomes, particularly among the younger population, who are often attracted to fashion brands like Outfitters.

-Both Peshawar and Faisalabad are major cities with a substantial and expanding population.

TARGETED CITIES: Peshawar& Faisalabad

 

City	Population	Strengths	Risks	Strategic Fit
Peshawar	~2.3M	- Young market - Low competition - First-mover edge	- Lower purchasing power	Long-term market share & brand positioning
Faisalabad	~4M	- High disposable income - Fashion-forward audience	- More retail competition	Short-term revenue acceleration