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RESEARCH OBJECTIVE

Posted by ANAS & ARMAN OUTFITTERS on June 18, 2025

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- Grow revenue by 10%.
- Market share by 1%.

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OUTFITTERS

COMPANY OVERVIEW: Outfitters is recognized as Pakistan's largest Western clothing brand targeting the young, urban population. Its strategy focuses on offering western style clothing at prices affordable to the urban middle class, drawing comparisons to global fast fashion brands like Zara. Outfitters offers diverse product lines catering to men, women, and juniors, including: - Trendy and casual wear - Athleisure garments - Footwear, accessories, and fragrances The brand's flexible model allows it to adapt quickly to changing fashion trends, ensuring collections remain vibrant and expressive. - Founded in 2003 - Headquarters: Karachi and Lahore, Pakistan - Stores: More than 120 stores . Outfitters operates over 120 outlets across more than 20 cities in Pakistan. - Annual Revenue: Estimated $150M. Outfitters' estimated annual revenue is around $150million USD , as per multiple industry sources and market estimates. - E-commerce Revenue (2024): $21.4 million. ...

OPPORTUNITY

As the Outfitters is doing great in big cities like Karachi, Lahore and Islamabad. There is more potential in Cities like Peshawar and Faisalabad due to: -Increasing trend of wearing western clothes in genZ and millennials. In short, increasing demand for modern and trendy clothes. -Economic growth in Pakistan, coupled with urbanization, has led to increasing disposable incomes, particularly among the younger population, who are often attracted to fashion brands like Outfitters . - Both Peshawar and Faisalabad are major cities with a substantial and expanding population. TARGETED CITIES: Peshawar& Faisalabad City Population Strengths Risks Strategic Fit Peshawar ~2.3M - Young market - Low competition - First-mover edge - Lower purchasing power Long-term market share & brand positioning Faisalabad ~4M - High disposable income - Fashion-...

STRATEGIC ALTERNATIVES & SHORTLIST

Strategic Alternatives for Growth: To grow revenue and increase market share, Outfitters can implement a mix of high-impact national and regional strategies. These initiatives are grouped by focus area: 1. Omnichannel & Digital Integration ● Omnichannel Expansion : Integrate online and offline channels with services like click-and-collect, mobile apps, and AI chat support to enhance customer experience. ● Expand digital platforms and mobile apps to improve customer convenience and personalization. 2. Localized Product Strategy ● Localized Capsule Collections Design region-specific collections for markets like Karachi and Peshawar to reflect local fashion sensibilities. ● Offer Peshawar-exclusive collections that capture regional tastes and cultural influences. 3. Regional Physical Expansion ● Open new physical retail stores i...

MATRIX & COMPARISON

Matrix And Comparison: ● Regional Physical Expansion Item Estimated Cost (USD) Expected Revenue Impact (USD) Time to Impact Notes New physical stores (per store) $500,000 - $1,000,000 upfront $1M - $1.5M annual revenue per store 12-18 months Cost includes rent, staffing, inventory, fit-out Flagship store in Peshawar $1.5M - $2M upfront $2M - $3M annual revenue 18-24 months High footfall store, but slow to ramp up Regional warehouse setup $1M - $2M upfront Cost saving on logistics (~$200k/year) 12-18 months Warehousing reduces delivery cost but delayed revenue Total upfront cost (3 stores + warehouse) ~$3.5M - $5M ~$5M - $7M annual incremental revenue 1-2 years Slow capital recovery; high financia...

FINAL SHORTLIST & SOLUTION

Final Shortlist & Solution: ● E-Commerce & Logistics Optimization Implementation & Time Frame: Phase Timeline Key Actions Investment (USD) Expected Revenue Impact 1. Planning & Setup Month 1–2 Data analysis, site audit, logistics mapping $50K Strategic foundation 2. Infra & Tech Month 3–5 Set up Peshawar warehouse, launch live chat, add Pashto support $600K–$800K +$3M 3. Campaign Launch Month 5–8 Geo-targeted ads, influencer push, loyalty revamp $400K–$500K +$5M 4. Scale & Optimize Month 9–12 Expand to other KP cities, retargeting, logistics fine-tuning $200K–$300K +$7M ● Total Investment: $1.25M–$1.65M ● ...

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RESEARCH OBJECTIVE

- Grow revenue by 10%.- Market share by 1%.

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- Grow revenue by 10%.
- Market share by 1%.