OUTFITTERS

  COMPANY OVERVIEW:

Outfitters is recognized as Pakistan's largest Western clothing brand targeting the young, urban population. Its strategy focuses on offering western style clothing at prices affordable to the urban middle class, drawing comparisons to global fast fashion brands like Zara.

Outfitters offers diverse product lines catering to men, women, and juniors, including:
- Trendy and casual wear
- Athleisure garments
- Footwear, accessories, and fragrances

The brand's flexible model allows it to adapt quickly to changing fashion trends, ensuring collections remain vibrant and expressive.

- Founded in 2003
- Headquarters: Karachi and Lahore, Pakistan
- Stores: More than 120 stores.

Outfitters operates over 120 outlets across more than 20 cities in Pakistan.

- Annual Revenue: Estimated $150M.

Outfitters' estimated annual revenue is around $150million USD, as per multiple industry sources and market estimates.

- E-commerce Revenue (2024): $21.4 million.

Online Revenue: The brand’s e-commerce revenue reached approximately $21.4 million in 2024.

Digital Engagement: The official website receives over 841,000 monthly visits (as of February 2025), showing strong user engagement.